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The “Domaine Simha” wine company is currently selling the wine to business customers using the direct...

The “Domaine Simha” wine company is currently selling the wine to business customers using the direct selling method. To reach their business customers effectively and efficiently and to increase market share, the Domaine Simha has decided to use channel partners. Recommend suitable channel partners and communication instruments to improve market share of the Domaine Simha business. Justify your selection. You need to: Identifies all business to business theoretical and practical issues applicable to the question/topic. Analyses and evaluates all B2B marketing issues and makes focused, meaningful, and perceptive arguments that encompasses the entire scope of the question/topic. Applies comprehensive knowledge of B2B marketing theories from academic literature to support the argument.

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