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Using insights from Chapter 7, discuss the combination of global strategies adopted by Heineken for its...

Using insights from Chapter 7, discuss the combination of global strategies adopted by Heineken for its diverse portfolio of brands. Explain how van Boxmeer’s recent actions will help the firm deal with recent global challenges and suggest one or two other actions he could consider.

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Sustainable commercial agriculture is considered to be one of the most vital to the economy and health ( well being) of African region.Under CEO Bozmeers Heineken play significant role in creating demand on commercial agriculture , partnering with farmers, government and NGOs that eventually help African agriculture gain a larger share of the world’s commercial market.Diverse portfolio of brands help them to gain more revenue from different brands ( international brands like Amstol,Sol, Tiger,Red stripe), craft and variety brands such as Logunitas. In addition to that company focus on Heineken house where they provide experience of dining woith beer. The company thus diversified to various manufactruing as well as service sector.

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