Question

Could someone please provide me with assist, I need a reply to my classmate discussion post Here is the Question:Discuss which generic business-level strategy is best suited to keep the company you selected competitive.

Here is what they posted:The company that I used in last week’s discussion was Nike. The type of generic business-level strategy that Nike should continue to focus is differentiation. The essence of a differentiation strategy is separating the product of a company from its’ competitors. When using this strategy, it is important to emphasize a high-quality product that is different from a competitors’ (Strategic Management, 2014, ch.5, pg. 149). Nike separates itself from its competitors through the use of the ‘swoosh’ logo and focusing on creating the best products for the best athletes in their field and is leading its’ competitors in sales (Lutz, 2015). As competition is increasing, Nike needs to focus on keeping their products different from their competitors by focusing on high quality and uniqueness.

Answer 1

According to me , since Nike is a premium footwear brand specially for sports shoes, so Nike should definitely follow the strategy of differentiation. It will give Brand Nike a very Niche image and will also help in targeting premium segment. One thing Nike should always focus is not to trade the quality of their product just because they want to reduce their prices because of competition or any other reason. No of customers may be less in this strategy but average value per customer is very high and targeted customers are not very much price-centric, their main focus is quality of the product