Question

(B2B, B2C, C2C) indicate the model of e-commerce taking place in the scenarios below AND summarize ways in which each business entity might market their goods/services to their customer.

1. I buy a Playstation 3 video game from Amazon.

2. Amazon buys pens and paper for their offices from Office Depot.

3. I sell my antique lamp to a man from Chicago on E-bay.

Answer 1

1. First Scenario of buying a playstation 3 video game is a B2C scenario where a customer is buying from business (amazon) via e-commerce platform.There are numerous channels to market product of these products online such as Pay-per-click Advertising , Search Engine Marketing , Search Engine Optmimization , Display Advertising,Affiliate Marketing and Email Marketing

2.Second scenario is a B2B model whereas a business(amazon) buys pens and paper from another business(Office Depot) via e commerce portal.Marketing for B2B business can be effectively done by providing easy access to the product catalog on the website , making bulk ordering seamless , provide better search and navigation options , sharing relevant and useful content etc.

3.Third scenario is a C2C model whereas a customer sells his lamp to another customer via e commerce platform(E-bay)