Question

Discuss the following quote: The dichotomy typically between export marketing and overseas marketing is partly fictional. From a marketing standpoint they are but alternative methods of capitalizing on foreign market opportunities.

Answer 1

The Dichotomy created or drawn between export marketing and overseas marketing is ambivalent or say it’s not clear, but these can be used to approach foreign market

In contrast, based on marketing point, both approaches are quite interrelated to complete the marketing structure of the organization i.e both exporting and international marketing could be profitably interchanged to access diverse markets

Conditional on the marketing frame work, competitions and business rules, the organization frame work could be created for exporting foreign marketing or combination of both to effectively access a wide variety of global markets