Question

Measuring Customer Satisfaction paper: Research the text, library and web sources for the best practices in measuring customer satisfaction. In a 2-3 page paper (excluding cover and reference page), explain your findings and link them to your current organization’s practices for measuring customer satisfaction. Identify whether a company’s direction meets or exceeds what the best practices advocate.

Make sure you provide at least three supporting sources.

Answer 1

In your paper , you can use following research findings :

1.) Survey : To measure customer satisfaction, do a qualitative and quantitative survey by requesting customers to give their feedback on some pre-decided parameters . This will help in understanding honest feedback of the customers

2.) Face to face discussion : This method will help in asking customized questions from each participant , rather than having a fixed set of questionnaire . And will encourage customers open up frankly and will increase their trust over the organization