In a city there is a plan to build an airport. There are two alternate locations for the airport. An investor is planning to build a hotel at one of these locations. Depending on the selected location of the airport the present value (PV) of the hotel will vary. The investor would like to evaluate the 4 options of buying location 1 only, location 2 only, buying both locations 1 and 2 or not investing in any of these locations at all. The following table provides the total cost and the PV for each location.
Location 1 |
Location 2 |
|
Total Cost of Land, Construction, etc.. |
$18* |
$12 |
PV of Hotel if airport is built here |
$31 |
$23 |
PV of Hotel if airport is built at the other location |
$6 |
$4 |
*Millions of Dollars
a) Construct the payoff table based on the data given above and
b) Apply the following decision rules to come up with a recommendation:
i. The Pessimistic Rule
ii. The Optimistic Rule
iii. A Compromise Rule • Do a sensitivity analysis on your decision for varying ?.
iv. The Average Rule
v. The Regret Avoidance Rule
Payoff table
Choices |
Airport At Location-1 |
Airport at Location2 |
Build Hotel at Location 1 |
-18+31=13 |
-18+6=-12 |
Build Hotel at Location 2 |
-12+4= -8 |
-12+23=11 |
Build Hotel at both Locations |
-18-12+31+4=2 |
-18-12+23+6=-1 |
Do not invest in any location. |
- |
- |
Part B
Choices |
Airport At Location-1 |
Airport at Location2 |
Worst payoffs |
Best worst payoff |
Build Hotel at Location 1 |
13 |
-12 |
-12 |
|
Build Hotel at Location 2 |
-8 |
11 |
-8 |
|
Build Hotel at both Locations |
2 |
-1 |
-1 |
-1 |
Do not invest in any location. |
- |
- |
So, the investor should build hotel at both the locations
Choices |
Airport At Location-1 |
Airport at Location2 |
Best Payoffs |
Better of Best payoff |
Build Hotel at Location 1 |
13 |
-12 |
13 |
13 |
Build Hotel at Location 2 |
-8 |
11 |
11 |
|
Build Hotel at both Locations |
2 |
-1 |
2 |
|
Do not invest in any location. |
- |
- |
So, according to this rule investor should build hotel Location-1
Considering probabilities of airport coming at location 1 or location 2 is 0.5 each
Choices |
Airport At Location-1 |
Airport at Location2 |
Average |
Best payoff |
Build Hotel at Location 1 |
13 |
-12 |
0.5 |
|
Build Hotel at Location 2 |
-8 |
11 |
1.5 |
1.5 |
Build Hotel at both Locations |
2 |
-1 |
0.5 |
|
Do not invest in any location. |
- |
- |
With Average rule, hotel should be built at location 2
Size of the regret/ loss of opportunity needs to be made. The biggest pay-off for each demand row is to be subtracted from all other numbers in this row.
Choices |
Airport At Location-1 |
Airport at Location2 |
Build Hotel at Location 1 |
13-13=0 |
-12-13= -25 |
Build Hotel at Location 2 |
-8-11= -19 |
11-11=0 |
Build Hotel at both Locations |
2-2=0 |
-1-2= -3 |
Do not invest in any location. |
- |
- |
Among these minimize the maximum regret, which means the target will be to build hotels at both locations with regret of -3 MUSD
Get Answers For Free
Most questions answered within 1 hours.