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What are the advantages to Coca-Cola to change to the beer model?

What are the advantages to Coca-Cola to change to the beer model?

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What are the advantages to Coca-Cola to change to the beer model

  • It would not have to invest in heavy machineres and factories as they already exists
  • It could target more specific customer segment based on their drinking habits
  • The competition would reduce due to divesting into different field
  • Beer costs more than a soft drink, thus it would earn more profits for coca cola
  • It would not have have to invest more in marketing as coca cola is already famous worldwide
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