Question

Manipulation...it is all about getting what you want. It is a common practice among several sales professionals. We all have displayed manipulative behavior in selling something. Whether it was selling an idea, a product or service, we are guilty for smiling when meeting a prospective buyer because we want the prospect to lower their guard. Or what about wearing certain clothing because of the impression we may have on the other person. Believe it or not that is considered a form of manipulation. As far as best practices and sales skills, this technique has some disadvantages.

IN 250 WORDS OR MORE

What do you think are some disadvantages with this sales technique? Give an example

Answer 1

Manipulation is the process of the action of manipulating someone in a clever or unscrupulous way. It also done in a skillful way too.

The manipulation is the common practice in the Sales of the product. The Sales people manipulates the customers views and demands and then project in the skillful way. This technique having some disadvantages too. Once the trust of the customer is broken then it is very hard to get back from this technique. If the customer sense that they have been manipulated then they may backfire and big time. This will reduce the brand values and sales figures. The manipulation comes when the Sales person don’t have enough knowledge about the product. This shows that the insufficient skills lead to the manipulation. Actually, this manipulation becomes habitual in behavior of the Sales person which deteriorates the relationship with the customers. This result in abusive behavior, criticism, complaining, guilting etc. during the relationship with the customer. This impacted in the negative way to the business process.

When the Sales person manipulates he may feel guilty of doing this. This would reduce the skills of the Sales person which may damages the image of the product or the services.

We would not get the accurate results of Sales statistics which would affect the prediction process of the Sales for future years. The true Sales figure we may not get this would return the Sales in huge loss.

For example, The Sales person trying to enhance the Sales revenue by manipulating the true values every year. He changes the actual figures to the nearby ones. With the result of this he losses his skills of getting an ethical sale. He may not get the benefits of it if he switches the job to other company. It deteriorates the performance of the employee. It actually deteriorates the relationship.