Question

Consider the situation in which Coca-Cola finds itself in India--complaints about their high water usage, tainted products, and related issues. Let's use the values of aloha, pono, and kuleana, instead of the performance expectations gap and the radar screens, to analyze the case and develop solutions. Using our Hawaiian values, what are the problems facing Coke and the Indian community, and how might the values be used to resolve those problems?

Answer 1

Answer:

Coca-Cola in India: Reported complaints for Coca Cola about their high water usage, tainted products, and related issues in the India market.

Analyze the above case with the help of the Hawaiian values of human system : The Hawaiian value of human system is a very strong cultural system of India, which mainly focus on the behavioral aspects of the human and resolution of various problem and issues due to these Hawaiian value systems.

Hawaiian value system are mainly speaks of the value of human behavior and it is the mirror for the human behavior. The Hawaiian value system is based on human behavior and all the human values are emerged out of this human behavior only. Following key values are as below

• Values of aloha: means behavioral belief values
• Value of Pono: It is the personal and organization value of rightness and balance.
• Value of Kuleana: Value of personal sense of responsibility

Let us explore these values of Hawaiian to resolve the Coca Cola issues for the India market: Coca Cola issues are as their high water usage, tainted products, and related issues in the India market. Thus the problem and issues are reported on the Coca cala firm that they had high water usage and the they had spoiled products which can be harmful for consumers, similar other product issues. The above Hawaiian value used as below.

• Values of aloha: Coca Cola to explore the use of human behavioral analysis and studies to capture the issues which can be arise due to human behavior. So these issues can be resolved by the use of human behavior values. Le the human to protect the products in such a way that the products do not get spoiled.
• Value of Pono: It is the personal and organization value of rightness and balance: The Coca Cola organization need to develop the value system of personal and organization rightness and balance approach. In order to ensure that rightness is key elemnt and it is being ensured at all operations of Coca Cola, then such issues will be resolved. Thus Hawaiian value will be able to resolve the complainst of Coca cola.
• Value of Kuleana: The team of Coca Cola needs to understand their sense pf responsibility for the business and they need to ensure that sense of responsibility is being maintained at the organization level and also between the consumers and Coca Cola representative.

Thus as stated above, we can explore the Hawaiian value of system in the India market for the Coca Cola organization, to analyze and resolve the complaints of the Coca Cola.