Question

What is the best international market for Wawa to enter?

Answer 1

Solution:

Wawa is a chain of convenience stores that offer different categories of products. The company also has a chain of gas stations that they own. The best market for Wawa would be the one which has a higher road transport and more number of potential buyers making it a lucrative market. One such market which happens to tick these two broad requirements in India. Wawa would be a success in India because of the extent of the market potential of organized retail. The competitors are also minimal in number and the market is yet to be saturated. Hence, Wawa has a huge market which it can tap by entering into Indian market where Wawa can cater to diverse audience and markets where Wawa can also explore opportunities to diversify in the local markets and increase their stronghold in the retail market.

Hence, Wawa can consider India which can be best for them as per the reasons stated above.