Question

Question 5 (1 point)

eBay is a well-known website where sellers and buyers engage in internet transactions. One common way product is sold is that a seller posts information on eBay and potential customers then bid for the product. This type of distribution system can be classified as a(n):

Question 5 options:

	direct marketing system
	personal selling system
	assisted marketing system
	direct retail system

Question 6 (1 point)

For a company selling kitchen products to final consumers, which of the following would NOT be considered a specialist organization the company may use as part of its channel of distribution?

Question 6 options:

	transportation company
	wholesaler
	raw material supplier
	retailer

Question 7 (1 point)

A product manufacturer that sells its products to the final consumer through an online store and also sells the same products through retail stores, such as Wal-art, is an example of a marketer using a hybrid distribution system.

Question 7 options:

	True
	False

Question 8 (1 point)

Major marketers of candy products that target the general consumer, such as Mars and Hershey, who target the general consumer are MOST LIKELY to use a(n) _______ coverage distribution strategy.

Question 8 options:

	selective
	exclusive
	mass
	special

Answer 1

Question 5:

Answer: Assisted Marketing System.

In Assisted Marketing System. the seller/marketer needs assistance in communicating to customers in terms of offers, price, marketing, etc. The marketer may ship the product directly to the consumer. ebay provides just that.

In a direct marketing system, the brand or marketer reaches out to the consumer directly through emails, phone calls etc.

In a personal selling system, the salespersons meet the customers directly face to face and pitch to sell the product.

In a direct retail system, the product marketer has its own retail system to sell to the customers directly.

Question 6:

Answer: Raw Material Supplier

As the company is selling kitchen products to the final consumers, the company could use a transport company to ship products to different stores, cities etc. It could use a wholesaler and retailer for better reach to the consumers but a raw material supplier is not used to reach the direct consumers. So to reach consumers, the transport company, wholesaler and retailer could be specialist organizations but the raw material supplier cannot be.

Question 7:

Answer: TRUE

A hybrid distribution system uses multiple distribution channels to reach consumers. The channels could be a combination of distributors, retailers, the internet, telephones, direct salespeople, etc.

Question 8:

Answer: Mass Coverage

There are three types of market coverage:

As the company is targeting general customers, it is most likely to use the Mass Coverage distribution. This is also called intensive distribution. In this, the company distributes the products widely in all locations.

Selective Coverage Distribution: As the name suggests, the marketer distributes the products to specifically selected locations.

Exclusive Coverage Distribution: The marketer distributes the products to exclusive locations/stores. The locations may or may not have other brands products

Special Coverage Distribution: This is not a type of market coverage.