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How do personal factors, discussed in the chapter, influence Dove’s ability to build strong customer relationships?

How do personal factors, discussed in the chapter, influence Dove’s ability to build strong customer relationships?

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Personal factors that influence dove to build stronger customer relationships ability are women's relationship to beauty, empathy towards social cause. It was reflected in fact that does self esteem fund was developed. Under this program, self esteem workshops were created to help young girls see themselves as beautiful people. Dove encourageous woman to share their experiences on Dove's interactive communicative blog you are the personal factor involved is human beings need to socialize and interact.

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