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Discuss why marketing strategies should reflect the healthcare organization's desired position in the marketplace. Discuss why...

Discuss why marketing strategies should reflect the healthcare organization's desired position in the marketplace. Discuss why branding as a strategic approach is necessary for hospitals and healthcare organizations today. Give an example.

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Marketing strategies should reflect the healthcare organizations desired position in marketplace as because after that product managemnt must work with promotion management in developing the appropriate strategy to convey the actual existence of the product or the services and any type of relevent differential advantages.

Branding as the strategic approach is necessary for hospital and healthcare organizations today because a favourable hospital brand image stimulate patient loyality directly and also enhances patient satisfaction through the improvement of patient service quality. it can also promote reinvesting intention of the patient. good branding strategy is the security of the future earning.

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