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How would unbuing of rates charged affect your decision decision on what health care provider you?...

How would unbuing of rates charged affect your decision decision on what health care provider you? Would you change providers if the difference between them was the way their charges were presented ( bundled vs. unbundled)?
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Answer #1

Let us take an example to understand the above situation. Suppose Annie wants to test her blood group. There are 2 centers in the city that she can go to. Center A and Center B

Now Center A has the following rates :

Blood group test - $100

Blood test for Diabetes - Free

And Center B has the following rates :

Blood group test : $50

Blood test for Diabetes : $75

Now Annie might also want to find out if she is diabetic. Hence there is a chance that Annie might choose Center A , which practises bundling over Center B, which practises unbundling.

Bundling is the practise of different products or services into a package and serving the collection to the customer at a single price whereas unbundling is the practise of breaking the service into its components and charging the customer seperately for the different components.

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