Question

What do you consider to be Amazon’s strategic capabilities?

Answer 1

Answer

Amazon is the online retail business started in 1994 as an online bookstore. Now in 2017 it become the world’s one of the largest online retail business which is spread in almost all countries of the world. How this small business grown up in such a big size ? This transformation is due to the strategic planning & strategic execution by the Amazon team over a period of more than 20 years.

Amazon followed the basic strategy of 4+2, which helps the improvement in the business. Amazon followed the strategies as

1. Strategy
2. Execution
3. Culture
4. Structure

Amazons strategic Capabilities are as follows

• Amazon is the world’s no. 1 e commerce company – Amazon is the worlds largest e commerce company as compared to all other e commerce company
• Started as solely online book store – Amazon is the e commerce company that is started online book store so that students can buy their books from online store
• Due to success diversify into many other product line and services – Amazon also get success in many products and services
• Multinational e Commerce Company – Amazon is multinational e commerce company and it is spread all over the world
• World’s largest online retailer – Amazon is the world’s largest online e commerce company