Question

What are some of the challenges and obstacles that companies face conducting marketing research in different countries?

Answer 1

Marketing research is the process of understanding and assuming the customers mindset in different products and different market. Market research is working on consumers perception and attitudes towards the product and service.

These are the following challenges and obstacles that companies face conducting marketing research in different countries-

1) During the marketing research companies face language issue.

2) Customers attitudes and customers way behaving.

3) Customers are never want to involve in such discussion and behavior.

4) Customers knowledge and sharing attitudes.

5) Demographic difficulties .

6) Customers qualifications and education.

7) Information and awareness.

8) Lack of timeliness.

9) Technological challenges.

10) Methods