Organization is responsible and accountable to multiple stakeholders who are directly or indirectly influenced by the organization’s operations and practices. The stakeholders for an organization include customers, business partners viz. suppliers, contract manufacturers, distributors etc., shareholders, investors, company board of directors, employees, general public, government and regulatory authorities etc. Hence, the actions of an organization affects one or more stakeholders. This makes it important for the organization to be responsible and ethical in its practices, processes and operations.
Below is an experience with multiple stakeholders related to a well-known soft drink brand where the firm is facing opposition with respect to the health issues its products need to address -
1. Launching healthy products for the increasingly health conscious consumers
2. Handling Public Relations issues effectively by coming forward to accept any criticism and highlight how effective measures are being taken to avoid them from repeating in future.
3. Creating a risk mitigation strategy for any future issues and communicate the same to create confidence in the stakeholders viz. Board of Directors and shareholders.
4. Employing ethical employee practices by offering salary, benefits and good working conditions for the employees
5. Creating marketing campaigns and advertisments that not only project the brand but also highlight the social responsibility perspective.
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