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Is it possible for multiple firms to hold a competitive advantage in an industry simultaneously? Can...

Is it possible for multiple firms to hold a competitive advantage in an industry simultaneously? Can a firm have a competitive advantage and disadvantage simultaneously?

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Yes, it is possible that multiple firms hold a competitive advantage. However, in such a case, the advantages and the factors of advantage will differ from one another. Each of those firms may have different advantages in different areas.

Yes, a firm may have a competitive advantage in one area and simultaneously disadvantage over another. For example, Walmart has a competitive advantage of scale and cost leadership to operate retail stores. However, it has disadvantage in online channel where Amazon is highly advantageous

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