Question

answer the following two questions in your own words.

1. What is a positioning strategy?

2. What are some ways marketers can position their products?

Answer 1

1) A positioning strategy is the way to establish brand in the market in such a that it sets apart from the crowd and able to influence the target customers. It involves data analysis, survey etc. to determine the right words which helps to differentiate from existing brand and communicate the right message

2) Some ways to position the product are:

• Through advertisement in social media, Television, Radio etc.
• Attractive packaging so as to attract customers in the market
• Price proposition = Product is priced in such a manner that customers perceive high value at low cost
• Word of the mouth publicity by celebrities, blog writers etc.