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company name is 3M Why does the company enter those industries it is in?  Vertical integration? ...

company name is 3M
Why does the company enter those industries it is in?  Vertical integration?  Related/ unrelated diversification?  Why is it profitable/ unprofitable? (Ch 8 global strategy and policy)

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Answer #1

3M is a manufacturing company that keeps inventing through out the year. Company uses near about 46 technology platforms to invent in order to improve lives daily.

(a) The company entered those industries because:

  • In order to improve lives of people by using collaborative ways. The company works with customers to create breakthroughs with help of researchers and scientists.
  • The company has the motive to improve daily life of millions of people aroung the globe.
  • Company is working towards making their products and brand innovative and they are contributing actively to achieve sustainable development.


(b) Vertical integration: The company has core expertise in creating value in value chain at many points. There is an open communication both down stream and upstream. It promotes collaboration with suppliers and consumers.

(c) Unrelated Diversification of 3M: The businesses of the company which are diversified in many ways but not related to each other. They are common in very few aspects. Company make products according to the current need of the customers which requires concept of innovation to be used.

(d) It is profitable as these businesses have different departments. These departments take care of each and every unit. The company runs six major businesses with 35 units that are involved in taking care of different product line and brands.

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