Question

1) What is the definition of brand equity?

1) What is the definition of brand equity?

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

‘Brand equity’-denotes a 'value premium' which a firm obtains from a commodity having a distinguishable name, as against a generic counterpart. Firms are able to develop brand equity for their merchandise via making them clearly recognizable, making them outstanding & making them superior in reliability & in quality. Mass marketing drives also aid to develop it. Brand equity has 3 fundamental elements- customer perception, positive/ negative impacts, & a resultant value.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Explain a brand equity and source of brand equity ?
Explain a brand equity and source of brand equity ?
What is customer equity? What is the diffrence between value equity, brand equity and relationship equity...
What is customer equity? What is the diffrence between value equity, brand equity and relationship equity and how is that connected with customer equity?
Define the term “Common Equity Tier 1 Capital”.(1.Definition 2.The Composition Common Equity Tier 1 Capital 3.What...
Define the term “Common Equity Tier 1 Capital”.(1.Definition 2.The Composition Common Equity Tier 1 Capital 3.What is the use of Common Equity Tier 1 Capital)
What is the definition of a brand from a customer’s perspective? the company’s slogan cognitive structure...
What is the definition of a brand from a customer’s perspective? the company’s slogan cognitive structure in memory practical the company’s products According the customer brand perspective, a brand is the network of feelings, information, thoughts, and experiences. True False The second big lesson of branding is that when you encourage consumers to form an association with your brand, make sure that association is something they __________. think about research decide value
True or False: 1) Word-of-mouth is ineffective in building the equity of a brand. 2) If...
True or False: 1) Word-of-mouth is ineffective in building the equity of a brand. 2) If a brand has none to very few tangible attributes/features, then significant resources should be spent on building a brand via communication. 3.) A brand has no financial value for a company. 4.) A branded product's tangible components should be enough to support the claim being made by brand communications.
Write a detailed analysis on the benefits of brand equity.
Write a detailed analysis on the benefits of brand equity.
What is the Cost of Equity? Provide a definition, and suggest least one way that we...
What is the Cost of Equity? Provide a definition, and suggest least one way that we can estimate it. How does this measure reflect risk, and what will make it change? b. What is the Cost of Debt? Provide a definition, and suggest least one way that we can estimate it. How does this measure reflect risk, and what will make it change?
debt-to-equity ratio definition and how to calculate
debt-to-equity ratio definition and how to calculate
1) a) What is the definition of nominal GDP ? b) What is the definition of...
1) a) What is the definition of nominal GDP ? b) What is the definition of real GDP ? c) Between nominal GDP and real GDP which one is better ?
1. Definition of non-current liabilities to equity ratios 2. Why this ratio increase 3. Why this...
1. Definition of non-current liabilities to equity ratios 2. Why this ratio increase 3. Why this ratio decrease
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT