Of the three main source markets – the United States, Canada, and the United Kingdom – the United Kingdom was the fastest-growing market for 2008–2009.
Identify the factors responsible for this growth and point out what other strategies the destination can employ to vigorously promote the destination in the United Kingdom, given its financial constraints and the downturn in the British economy.
UK was fastest growing market due to comparative higher national income, political stability, licensing and opening up FDI, better interest rate regime, higher government spending and reduced taxes, higher disposable incomes, etc.
To promote higher aggressive growth in UK, government must deploy structural reforms and easing monetary policy regime through interest rates and bond buying programmes to infuse liquidity into markets and foster economic outlook.
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