Question

Please evaluate the resources and Value Chain Process for the Deere and Company (John Deere) and analyze it in what ways that they can add values to their company to gain competitive advantage and sustain it. Examine their resources including marketing strategy (4 P’s of marketing) for their main product, other resources such as HR, their structure, and culture.

Answer 1

For the Company to create the value from its product, they need to focus on customer’s needs and preferences and accordingly determine, how they can work on it efficiently without sacrificing the quality in any manner. Value Chain Analysis allows the firm to recognize its primary goals and concerns for the business and hence they will be able to satisfy their customers and add value to their products.

John Deere main concerns in Value chain analysis are its Marketing and sales, Services they offer, inbound and outbound logistics, operations as all these elements implies the efficiency of the firm and ultimately adds value to the product the customer receives.

For improving the same, they should avail the distribution facilities by planning the same strategically in order to cut down the shipping time and cost, warehouse designs and layouts needs to be planned accordingly.

The operations and machinery also have to be strategically set to cut the unnecessary cost on it. They have to train their workers accordingly to increase the revenue and quality.

Shipping process is really important part of outbound logistics as the product has to be deliver to the customer without delay and at less cost without damages.

Lastly, marketing and sales and services, they need to put efforts in this area for survival. They must be able to respond the customers in their emergencies and breakdown. Ongoing training is also vital for its success.

Support activities such as Technological advancement, procurement and human resource is very crucial for gaining the competitive advantage in the market. They need to be take care which helps in innovation and support the organizational main goal.

To gain the largest market share, they keep on research and development and innovation which helps them to sustain in the market for longer period and matching the market trend and customers preferences, As the machine industry changes over time very frequently like from manual to GPS and from GPS to automatic.

Human resources are the assets for any organization, by keeping the best employees will help the company growth and overall success. Organization culture, motivation, open communication are the basic ingredients for good practise. Incentive programs and good reward are good option.  

Four P’s of marketing such as product, price, place, promotion is effectively and efficiently grabbed by them. From maintaining the product quality and strategically plan way to approach their target market and appropriately promotion the product and made them available at competitive prices is something they are working on continuously and regularly doing market research and analysis.