Question

Market Research: design a questionnaire to include the following.

1. At least four demographic items

2. At least three scale items, using at least two different types of scales

3. At least one item for each of the following levels of measurement

a. Nominal

b. Ordinal

c. Interval

d. Ratio

4.  The questionnaire should have the goal to find answers to some marketing research issues.  Thus, be sure that the items above make sense to measuring something.  To be sure of this, write at least three causal hypotheses you could be testing with the items on this questionnaire.

Answer 1

Hypothesis= Females have less decision making involvement while buying the products

The person who earns has the major say in the buying decision

The ratio of earning of male to female is favorable to males

Questionnaire=

Question 1= What is your gender

Male

Female

Question 2= What is your age=

Between 20-30 years

Between 31-40 years

Between 41-50 years

More than 50 years

Question 3= Are you employed?

Yes

No

Question 4- What is your salary?

Between $2000-$5000

Between $5000-$15000

Between $15000-$30000

More than $30000

Question 5= How do you rate your involvement in decision making while buying the product on a scale of 1-10

Question 6= How do you rate your self as the informed customer from the scale of 1-10

Question 7= How do you rate your spouse participation in product buying decision on a scale of 1 to 10

Question 8= Are you satisfied with your buying decision involvement?

Not satisfied

Satisfied

Highly satisfied

Question 9= What is the ratio of your participation and your spouses' in the total earning of the household income?