Question

we are creating a marketing plan for a food truck business and below is the target market for the Washington D.C, can you make it better

Taste of D.C food truck business will be a business concept that is designed for locals, tourist especially the average person on the Washington D.C street, but statistics has it that the biggest buyers of foods from food trucks are young adults. As a matter of fact, people that fall within the age range of 18 to 34 are the largest consumers of meals from food trucks. They spend an average of $ 44 per month.

The idea of creating Taste of D.C food truck business is to sell food and drinks on a mobile truck in areas where people find it difficult to access a restaurant, areas such as carnival sites, construction sites, sporting event centers, campgrounds, and beach. We are also going to take advantage of places like campuses, office complexes, military installations, mechanical village, industrial parks, farmer’s markets, cinemas, and religious centers. These are the factors that will guide us when choosing a location for your food truck business.

Answer 1

Our Objective:-

Taste of D.C. food truck business is basically a mobile food truck which aims to sell various foods and drinks of different categories to areas where people cannot find restaurants nearby.

Our vision:-

Our vision is to become a leading mobile food truck brand in Washington, D.C.

Product and Services:-

Mobile food truck business might not be helpful to sell expensive food items, however, Taste of D.C. food trucks tries to meet the need of customers like locals, tourists etc. The food truck sell many items ranging from meals to snacks and drinks etc.

Location of customer service:-

As Taste of D.C. food truck is a mobile food truck so we give much more importance to the location where we can serve intensely to the esteemed customers. We mainly aim to service customers, where they find it difficult to access a restaurant. Such areas include carnival or festival sites, construction sites, sporting centers, beach and camping areas. We also extend our services to the places like campuses, office complexes, millitary camps, industrial parks, markets, near cinema halls and religious centers.

Our target market:-

Although food truck business is designed to serve everybody but we still aims to serve locals and tourists more. Statistics says the biggest buyer of food and drinks from food truck are young adults. The age ranges from 18 to 34 years old are the largest customers. Those customers spend $44 monthly on foods from food trucks.