Choose a firm with which you are familiar in your local business community. Is the firm successful in following one or more generic strategies? Why or why not? What do you think are some of the challenges it faces in implementing these strategies in an effective manner? Explain.
Let us consider a local manufacturing firm which is very successful in it's furniture manufacturing in that region. It maintains all the standards and is well reputed. However it fails to apply some strategies due to lack of exposure . It fails to give some quality standards which we get from imported furniture like perfection and finish. These extra facilities come when a firm tries to go beyond the boundaries and plan to impart other techniques. But this firm do not try to modify or improve and sticks to the same old procedure.
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