Question

a. Sustainable fashion is embedded in the entire business model and it determines how, where, and under what conditions products are made. It also determines how the products are packaged, labeled, and promoted while assuring that product declaration clearly instructs consumers how to repair, maintain or dispose of goods they bought. (T/F)

b. Please read the following marketing claim for brand E.L.V. Denim.

E.L.V. DENIM takes discarded unwanted denim and reuses and reworks this functional fabric into modern and sophisticated styles. Operating from an ideal of zero waste, every piece of denim used in production has zero impact on the environment and gives a second life to a fabric which otherwise would be destined for landfill.

Which sustainability pillar/s and value/s this brand promote?

Group of answer choices

-Environmental sustainability: zero waste

-Social sustainability: zero waste

-Both Economic (ethical sourcing & cost savings) and Environmental sustainability (zero waste and re-purposing)

-Social sustainability: re-purposing

Answer 1

a. True.

Sustainable fashion is the process of manufacturing clothing and accessories in the most sustainable manner, i. e. ensuring the products are eco-friendly as well as pocket-friendly. Therefore, the details regarding how, where and conditions of manufacturing of products is mentioned clearly. Also, the instructions regarding maintenance, repair and disposal are mentioned on the packaging.

b. All of the above

Environmental sustainability as they are reusing the denim and ensuring wastes are minimized or eliminated. This is a social responsibility as well. Thus, the pillar of social sustainability is also promoted by the brand. As is the economic sustainability, since the denim reused to recreate new apparel saves costs.