Question

How does having cultural intelligence enable individuals to engage in business across borders? Provide an example to illustrate your understanding or thoughts on this topic

Answer 1

Cultural intelligence is the ability of the individual ,organisation to relate culturally diverse situation.

Cultural intelligence ina business is a vital to establish business outside the boundries of your country its important to know about culture of different country because every country has importance of thier culture if any business will hurt thier emotion so it will be difficult for that business to establish and groom.

As a merging market business and forced to make thier international product acceptable in different country for that corporate intelligence is mkst imporatant.

For example:MCDONALD makes thier menu according to the requirement and taste of customers like aloo tikki patty and no beef menu in india.