Question

Describe 5 different types of exhibitions and 4 possible public relations objectives when taking part in any type of exhibition.

Answer 1

Following are the five different types of exhibition-----------

1. commercial exhibitions-----commercial exhibition are intended to attract buyer and to sell their product.

2. Non commercial exhibition-----it is mainly arranged for the appreciation of talents and skill.

3, Art exhibition------art exhibition include painting , drawing and photos. it can be both commercial and non commercial.

4. museums-------it is non commercial its purpose is to protect its collection from being lost.

5. Trade shows------it is na event between the organization and business. it is designed to let the participants showcase their product and services and see if it can gain the interest of another company.

6. consumer exhibition------under this company expose their product and services to the public.

Following are the four possible public relations objectives when taking part in any type of exhibition------------

1. Reinforcing the brand ---the main objective any company for conducting exhibition is reinforcing their brand .

2. stimulating the demand---------- the main objective of public relation in exhibition is to increase the sale of the product.

3. Building product awareness-------------public relation can be built through exhibition to generate consumer awareness and attention .

4. providing information ----- the main purpose of the exhibition is to provide information about the product that are going to launch in the market and make consumer aware about that product.