Question

Facebook is the most popular social network and boasts more than 900 million users. Choose one...

Facebook is the most popular social network and boasts more than 900 million users. Choose one social media network and identify the key Owned Social Media Metrics across your chosen network.

How are Earned Social Media Metrics different than Owned Social Media Metrics?

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Answer #1

Social media networks like Twitter have metrics like engagement rate, audience inetrest, brand followers growth, impressions, hashtag performance, video completion rate, rtc.

Owned social media metrics consists of content created by you and published on your own channel by you.

Earned social media metrics consists of content published by someone else and published sonewhere else other than your iwned channel.

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