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Customer-Driven Marketing Strategy Explain in details what market segmentation and market targeting is Market Segmentation Propose...

  1. Customer-Driven Marketing Strategy

Explain in details what market segmentation and market targeting is

  1. Market Segmentation

Propose one new product and you are required to do market segmenting based on the categories that you need. And choose which market segment will become your target market

  1. SWOT Analysis

Explain in details what is SWOT analysis.

Do SWOT (Strength, Weaknesses, Opportunities, Threats) Analysis for the product that you are going to sell (refer to question no. 2)

  1. Marketing Mix

Propose 4Ps marketing mix strategy to sell the product. The strategy must be based on the condition in question no. 2 and no. 3

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