The business named “Domaine Simha” wine company is currently selling the wine to business customers using the direct selling method. To reach their business customers effectively and efficiently and to increase market share, the Domaine Simha has decided to use channel partners. Recommend suitable channel partners and communication instruments to improve market share of the Domaine Simha business. Justify your selection. You need to: Identifies all business to business theoretical and practical issues applicable to the question/topic. Analyses and evaluates all B2B marketing issues and makes focused, meaningful, and perceptive arguments that encompasses the entire scope of the question/topic. Applies comprehensive knowledge of B2B marketing theories from academic literature to support the argument.
In order to boost organizations earnings, Domaine Simha has decided to apply channel partners strategy. It is considered as an effective and efficient tool in B2B marketing. To utilize channels for increasing companies profitability in today’s market place, where competitors might use the same channel is quite challenging for firms. Effective channel management helps in managing these issues.
Some of the Channel partners strategies that I find suitable Domaine Simha are as follows:
Channel Partners for Domaine Simha are as follows:
Communication instruments to improve market share of the Domaine Simha business:
There are many ways of communicating in B2B marketing, but selecting the right communication instrument is very important because it improves productivity, by increasing sales and ensures the desired revenues are gained.
Some of the communication instruments that Domaine Simha can implement for improving market shares are as follows:
Issues that can emerge in B2B marketing through channel partners:
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