How does the Industry Organization (I/O) Model of Above-Average returns - differ from the Resource Based Model of Above-Average Returns?
(2B) Identify and discuss at least TWO key assumptions for each model.
(2C) Do you think one model is better that the other?
Please explain WHY or WHY NOT.
I/O model focus on environmental analysis . The strategy is majorly formulated by external environment. ( about opportyunities exist in the external environment).The firms will develop their internal skills based on the required opportunities.
The resource model focus on organisational analysis ( Strenght and weakness)
Each organisation is considered to be ahving unique features and resource capabilities.Finding a right environment where organisation can utilise their asset is most important.The core competenceis include valuabel, rare, costly to imitate etc.
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