Question

Recommendations for Starbucks current strategy.

Answer 1

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Starbucks already has a unique strategy. They value customer satisfaction and retention much more than the variance in the menu items and the most number of outlets. This, combined with their advertisement strategy has allowed them to be able to successfully capture the majority share in the market that they currently operate in.

If I had to change the current strategy that Starbucks has, I would change the amount of capital funding and direct it towards getting better reach through pricing model for business, Starbucks should also need to be able to utilize a little more variation into the menu items. The work strategy should not be changed by the way it is executed should be changed, and a manager should be employed that could essentially regulate the working of the company with the help of autonomous form of management and form strategic partnerships with services like Dave and Buster Etc.