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China has a number of parallel social media platforms that serve the same purpose as mainstream...

China has a number of parallel social media platforms that serve the same purpose as mainstream social media in the Western world. What are the implications of this?

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Answer #1

The parallel social media platforms that China has can be used to promote a tourism destination and to attract and lure the Chinese market.

The parallel platforms of China can be used to boost a tourism campaign and ensure optimal exposure, engagement, influence and acquisition is achieved. More awareness can be created through increased number of visits and views. A deeper connect can be established with the travelers through microblogs and other social forums. Repeat visitors, re-tweets will happen. It will also help in changing attitudes and the change in attitudes can be measured by metrics like message recall, sentiments and ratings. Lastly, and most importantly, it will encourage and facilitate bookings.

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