Question

1. When the PR firm first met Haley at work, Haley was impatient, stressed out, and irritable. For quite a while, the PR firm had a negative impression of Haley. In reality, Haley is kind and even-tempered, but the recent situation has been challenging for her. Which of the following best describes why the PR firm persisted in seeing Haley in a negative light?

   1. Primacy effect

   2. Horn effect

   3. Implicit personality theory

   4. Self-fulfilling prophecy

2. The PR firm has made generalized ideas about the employees at Creative Consultants based on what they have observed in one day. What process has the PR form used in forming their perceptions?

   1. Punctuation

   2. Superimposing

   3. Selective perception

   4. Thin slicing

3. When looking at Haley’s LinkedIn page, the PR firm notices that some of the information is misspelled and Haley’s photo is blurred. In several meetings with Haley, it appears that her presentation online is now how she really is in person. In order to keep their perceptions in line, the PR firm needs to ___________________.

   1. apply the self-serving bias

   2. consider self-fulfilling prophecy

   3. link details with the big picture

   4. reduce uncertainty

4. When someone uses a familiar structure to interpret information that is unfamiliar, what are they doing?

   1. imposing consistency

   2. superimposing

   3. becoming other-oriented

   4. direct perception checking

Answer 1

• Primacy effect

The PR firm gets the first shot on Haley when she was not in a good temperament which she is otherwise so the impression of PR firm would be based on primary effect.

• Superimposition

The day’s overview of the employees at work by the PR firm would be a generalized idea which is a superimposition or overview.

• Link details with the big picture

To keep bias out from the picture and presentation of Haley online is not everything that a PR firm would need to look to perceive her. So to be in line the aspects are to be seen in the bigger picture level which doesn’t bring in bias of judgment.

• Imposing consistency

The issue if perceived from one angle doesn’t make it imposed consistency if another issue is also seen from the same perspective which the person is familiar with.