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What was Ricoh Canada Inc.’s strategy in the past and why is it no longer sustainable?

What was Ricoh Canada Inc.’s strategy in the past and why is it no longer sustainable?

Business   Operations-Management   
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In the past, Rico Canada Inc. depended on lease and service mode which entailed the leasing of equipment on periodic terms with the provision of services. The model had significant profits through the maintenance of cash flow between support of service and hardware cycles. However, the market features have changed; the printer/copier sector is currently facing life cycle decline. To minimize economic decline, aggressive inventions have to undertake, for instance, the use of 3D printers. The company has to conduct an in-depth analysis of the market and build a motivated sales team and focusing on changing the buyer’s opinion on Ricoh’s products.

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