Changes in Technology from 2G to 4G services and using Artificial intelligence for use cases has helped companies in Ecommerce to leverage better connectivity and coverage, better speed and higher usage of data and calls across globe to imporve communication and ease of doing business.
Similarly, chnages in socio culture preferences like higher customer perception towards quality have led sectors like Ecommerce to chnage business models to single channel retailer to omni channel retailer. Moroever, it has brought revolution in online shopping from being cost focussed to quality focussed. Majorly Ecommerce sector now thus taps customer preferences of quality, variety, accessibility, availability, affordability as key variables for best in class shopping experience.
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