What are the strategic options available to any business? Provide an example of each option for a freestanding, urgent-care center that has been opened within a retail shopping mall
Michael Porter believes in only 3 forms of strategic development. Those are cost advantage, differentiation advantage and or a focus advantage. Cost advantage can be a achieved by operating in retail mall, allows for lower cost in services but still is able to increase the price of services and increase profit margins in comparison to competition. Differentiation advantage for the urgent care would be obtained through conveniences, unconditional services, better hours and etc. Focus strategy allows for the urgent care centre to focus and specialize in certain services that is desired in the market.
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