Question

#1 Which of these sentences from a persuasive sales message uses the most effective language?

() When using Salsameter, people serve fresh salsa to friends.

() When you use the Salsameter, you’ll serve freshly made salsa to all your friends.

() When people use the Salsameter, they serve freshly made salsa to all their friends.

#2 Which of these sentences use specific language to persuade?

() You’ll love the panoramic and inspirational views from the top of Kinsecan Mountain.

() You’ll love the great views from the top of Kinsecan Mountain.

Answer 1

In the provided options, the most effective language is used in option B. It is because it involves giving the spotlight to the receiver. When the receiver gets the spotlight, they imagine themselves in the situation. That is why it should be used in a persuasive sales message. Therefore, the correct option is (B).

In the provided case, the specific language to persuade is used in option A. It is because it involves defining what the receiver can actually expect from the top of Kinsecan Mountain. It would encourage the receiver to act on the message in a more positive manner. Therefore, the correct option is (A).