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what are the similarities and differences of public relations, publicity and  advertising within the framework of the...

what are the similarities and differences of public relations, publicity and  advertising within the framework of the usage practices of promotional strategies?

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Answer #1

Similarities

All the methods of promotion that are public relations, publicity, and advertising are concerned with spreading awareness among the general public about the products and services of the company. The aim of all the promotional tools is to appeal to the general public and make them purchase the product and services. This is the way by which the public comes to know about what the company is going to offer to them and what are the features and benefits of such products. Another similarity is that all the methods appeal to a particular segment of the population like people living in a specific location; of a particular age, gender, or social background; or people with particular interests or hobbies.

Differences

Difference Public relations Publicity Advertising
Meaning use to maintain goodwill and reputation of the firm and its product among people it is a communication channel to convey news or information about company's product and services it is how a company motivates people to buy their products, services or ideas.
Control Controlled by the company It is not under the control of the company Controlled by the company
Purpose Public attention Public awareness Creating stimulation

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