Question

what are the similarities and differences of public relations, publicity and  advertising within the framework of the...

what are the similarities and differences of public relations, publicity and  advertising within the framework of the usage practices of promotional strategies?

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

Similarities

All the methods of promotion that are public relations, publicity, and advertising are concerned with spreading awareness among the general public about the products and services of the company. The aim of all the promotional tools is to appeal to the general public and make them purchase the product and services. This is the way by which the public comes to know about what the company is going to offer to them and what are the features and benefits of such products. Another similarity is that all the methods appeal to a particular segment of the population like people living in a specific location; of a particular age, gender, or social background; or people with particular interests or hobbies.

Differences

Difference Public relations Publicity Advertising
Meaning use to maintain goodwill and reputation of the firm and its product among people it is a communication channel to convey news or information about company's product and services it is how a company motivates people to buy their products, services or ideas.
Control Controlled by the company It is not under the control of the company Controlled by the company
Purpose Public attention Public awareness Creating stimulation

***an up-vote from you matters the most fro support and encouragement. Thank you.***

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
The sharing of advertising costs between a retailer and a manufacturer or wholesaler is called a....
The sharing of advertising costs between a retailer and a manufacturer or wholesaler is called a. channel advertising. b. comparative advertising. c. retail advertising. d. testimonial advertising A seller's promotional presentation conducted on a person-to-person basis with the buyer is a. personal selling. b. public relations. c. advertising. d. nonpersonal selling. e. sales promotion Paid, nonpersonal communication through various media by an identified sponsor designed to inform or persuade its audience is called a. advertising. b. direct marketing. c. publicity....
There is a distinct difference between ‘publicity’ and ‘public relations’ and make sure you know this...
There is a distinct difference between ‘publicity’ and ‘public relations’ and make sure you know this difference and discuss how you could realistically achieve publicity for a sports brand that would reach the objective of increasing consumption of an established brand.
Overall, what is the major disadvantage associated with the use of public relations and the international...
Overall, what is the major disadvantage associated with the use of public relations and the international example highlighted in class? It is normally very expensive The amount of negative publicity always outweighs the good Few, if any, customers pay attention to public relations messages Most people find it to be less credible than advertising The firm has limited control over how the public relations message will be presented by a given media type to an audience
what are the similarities and differences between within-group and between group designs
what are the similarities and differences between within-group and between group designs
Upon graduation, you are considering whether you should join a public relations department within an organization...
Upon graduation, you are considering whether you should join a public relations department within an organization or a public relations firm. As you make your decision, what kinds of differences must you take into consideration? ANSWER MUST BE 20 LINES LONG
Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a...
Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm's promotion strategy?
Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a...
Explain how publicity differs from advertising. What are the advantages and disadvantages of publicity in a firm's promotion strategy?
What is the difference between advertising and public relations and, as a consumer, which would you...
What is the difference between advertising and public relations and, as a consumer, which would you trust more in terms of getting a information about a new product, and why?
What are the similarities and differences between public health, community health, and population health? Please provide...
What are the similarities and differences between public health, community health, and population health? Please provide a book or journal reference so that I can review more about these topics.
Describe the similarities and differences of reliability and validity within the context of quantitative business research.
Describe the similarities and differences of reliability and validity within the context of quantitative business research.
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT