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Collier/Evans defines servicescape as "all the physical evidence a customer might use to form an impression."...

Collier/Evans defines servicescape as "all the physical evidence a customer might use to form an impression." (page 121) Choose a servicescape for a business with which you are familiar and list key physical attributes of the servicescape and their impact on customer service and value. Explain how the servicescape establishes the behavioral setting for your example.

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