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Is the concept of CLTV relevant to EMU, our university? How can we use the CLTV...

Is the concept of CLTV relevant to EMU, our university? How can we use the CLTV idea when promoting EMU?

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Yes, the concept of Customer Lifetime Value (CLTV) is applicable and relevant to EMU. This is because a customer provides fee to the university at the time he/she is studying in the university and once he/she becomes an alumnus, if the customer has a good experience and positive relationship with the university, he/she will promote it and provide word of mouth marketing of the university to other aspiring students, thereby helping the university earn more revenue through fees. We can use the CLTV idea when promoting EMU by asking the alumni to give positive recommendations about the university to potential students and build university's rapport with them which will help the university gain more students and earn better revenue.

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