Question

In Google Ads, there are several types of campaigns.

Name 2 main types.
AND
Tell me 1 reason why a Digital Marketing Manager would use each of the 2 types of campaigns (give me 1 reason for EACH of the 2 types).

10 sentences will be fine

Answer 1

The two main types of campaigns in Google Ads are the Search Network and Display Network.
A Digital Marketing Manager would use Search Network, as a campaign in Google Ads because, in this campaign, text ads on the search engine result pages can be shown. It is a great place to advertise for an ample range of businesses, and specifically for local businesses. It can fit any budget of the managers and is considered as the appropriate choice for most businesses. It gives the business's ads more chances to be seen in these designated ad spots.
A Digital Marketing Manager would use Display Network because it shows ads on the websites across the internet not only on the search engine. it is known for displaying an image on the websites that attract customers more rapidly. the manager uses this type for establishing brand awareness and create re-marketing campaigns.