A strong company culture of trust and integrity is very
important because in organizations there are many types of
employees working together and usually they comes from different
cultural backgrounds and have their own sets of values, beliefs and
norms. Therefore elements of a strong company culture are
followings -
- An uniformity in company culture: A common and strong company
culture for all the employees of the organization is good for the
company and it develop trust and respect for the company’s vision
and mission. Organizational culture is important because it unite
the organization, build loyalty and trust among employees.
Therefore to avoid any kind of conflict between them and to develop
uniformity in the organization, it is better for the company to
have their own sets of values, beliefs and norms. Examples of such
company culture are almost all successful multinational
companies.
- Uniqueness of the company culture with shared values: The
strong culture of an organization is a tool to build more capable
organization by emphasizing on the uniqueness of the culture and
creating shared values and identity to build a brand image of the
organization. Examples of such company culture are Apple Inc.,
Wal-Mart etc.
- Unity and loyalty among the employees: The strong company
culture creates unity and loyalty among the employees and make them
more dedicated employee of the organization. Therefore focusing on
the culture one can also give the direction and competitive
environment to the organization which will make it more capable.
Examples of such company culture are Apple Inc., Tesla Motors
etc.
For success of a business it is very
important to have a strong company culture of trust and integrity
and it will help to maintain competitive advantage of a company in
long run.