Question

Discuss the operations strategy and any five of the performance objectives at Nike.                      

Answer 1

The operation strategy at Nike has a excellent supply chain which continuously facilitates efficient production to support the Global demand of sports shoes, apparel and equipment in its business. The strategic decision in the area of operation strategy management helps the company to align the supply chain with the company's overall strategic objectives.
The performance objectives at Nike are discussed below-
1. To build groundbreaking sports innovation products, which are best in the market.
2. Products must be sustainable and create diverse Global product which suits people according as per their needs.
3. Products must focus on customer needs and provide them compelling experience across multiple channels.
4. The products must be of extremely good quality and the pricing must be reasonable.
5. Innovation and authenticity must be the main drivers for creating products.