Question

If a photographer chooses to scale his business, this means that he intends to: A Grow...

If a photographer chooses to scale his business, this means that he intends to: A Grow the business incrementally and proportionately B Weigh/assess the value of the business in order to attract investors C Reduce the number of markets in which the product is available

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Answer #1

If a photographer chooses to scale his business, this means that he intends to -

B Weigh/assess the value of the business in order to attract investors

Scaling a business is assessing the value of the business and how the existing resources and capability are used to increase the revenues thus attracting more investors. Scaling is different from growth as growth involves growing or increasing the business revenues incrementally and proportionately to the costs.

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