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Q2. What internal resources and assets does JetBlue have, that may give it a competitive advantage?...

Q2. What internal resources and assets does JetBlue have, that may give it a competitive advantage? Critically discuss whether Jet Blue position is supported by its value chain and other internal resources. (35 marks- 800 words)

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Answer #1

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JetBlue Is a major american low cost airline which provide high quality services at fair price .it is established in 1998.

Its internal resources are the key factor behind the success of jetblue .

See the amazing internal resources of JetBlue

1-PRODUCTIVE PEOPLE

Employees are highly talented they know how to treat and retain the customer .always they offer attractive service to customer

2-SERVICE VALUE

Basically jetblue is doing value oriented business .giving importance to customer satisfaction .

3-TALENTED MANAGEMENT

  The management panel is highly experienced and efficient team .

4-EFFICIENT INFRASTRUCTURE .

5-WELL THOUGHT OUT RULES .

We can undoubtley said that this efficient internal resources are the key element behind the success of jetBlue .they earned a position in the customer mind by providing high quality service at fair price .

The most important competitive advantage of jetBlue is its VALUE ORIENTED BUSINESS .

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