A company may choose to use a media buying specialist company because (Choose all options that apply)
A. The company does not have the specialists who have good understanding and experience of buying media time, particularly radio and television time, space in print publications and in appropriate online domains
B. There is a big range and variety of media choices
C. A media buying specialist company is able to turn out inventive creative work quickly
D. A media buying specialist company could receive bulk discounts because they purchase large amounts of time and space
A company may choose to use a media buying specialist company because (Choose all options that apply)
A and C. This is because the media buying specialist companies use the various means of media i.e. radio, television, newspapers etc. to reach out the potential buyers and advertise the products and services to them. These companies bring out the best portals and online domains to the business to choose from in order to advertise their products and services. The business units are also able to sell out their newly invented products and services quickly by putting them forward to the potential buyers throughout the world.
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